Storytelling has been an innate part of the human experience since the beginning of time. Stories have long captivated us and left long-lasting impressions. Communication and stories are a basic part of who we—humans are driven to tell stories and to listen to them. It makes all the more sense that storytelling has evolved tremendously over time and still persists today not only for entertainment purposes but also in business marketing and brand building.
At its core, a brand is the story of a business. Storytelling is a timeless way to emotionally engage audiences, create personal connections, and to overall expand engagement. Unlike any other marketing technique, storytelling invokes the power of human emotion and connection, creating a deep sense of trust and shared experience.
While many businesses use storytelling to build their brands, the opposite can be true as well: many stories have unintentionally become multi-million dollar brands with cult followings. Blockbuster movies, books, video games, and TV shows have created entire cultures in which loyal fan bases allow the world of the story to live on.
How can simple stories become powerful platforms to launch mega-brands?
Join hosts Richard Banks and Stephen Powell as they explore the power and importance of brand storytelling.